The Algorithm
2023 - Funded by Mozilla Foundation
An interactive educational experience that simulates the algorithmic feeds of applications like TikTok and Instagram Reels. Users help test a fictional company’s social media algorithm, scrolling, liking, and sharing content as they go. All the while, they witness what happens under the hood in real time as the system becomes personalized to them, and explore potential alternatives for social media transparency and user choice. The Algorithm was the recipient of a Mozilla Creative Media Award, selected for the IDFA DocLab Forum (2023), and exhibited at Sheffield DocFest (Sheffield, UK) and the Move On Festival (Washington D.C., USA), among others.
